I am Prasad, hail from a weaver family, used to sell sarees going from one street to another on a bicycle. This experience has endowed me with a deep understanding of cost, quality and design trends. I procured the sarees directly from the weavers. After seeing the success and demand for these sarees, I started my offline outlet with the name ‘Prasad Cloth Stores’. With the advent of power looms, the appreciation for handloom sarees continues to a steady downfall.
The fear that power looms will one day make the handloom business and weaver community extinct required a drastic step. After seeing my struggles, one of my friends advised me to take the business online. I then gave up my offline business in the year 2018 to start an online business. Going online meant I could not only reach a wider market in India, but I could also take this stunning craftsmanship to the international market.
My dream is to save India’s rich handloom heritage by giving it a second life. Through Mojiram, I bring more than four decades of experience to my consumers and aim to provide them with the perfect blend of traditional craftsmanship and latest designs at an affordable price.